1. Introduction
The company TMR Transports de Martigny et Régions SA (hereinafter « TMR ») attaches great importance to the protection of your privacy. This cookie policy explains how and why we use cookies on our websites, as well as how you can manage your cookie preferences.
We use cookies to optimise your browsing and enable certain essential features. You will find detailed information on each category of cookies under the consent sections below.
In this case, the legal basis for the processing is the pursuit of our legitimate interest in improving your experience on our website and getting to know you better.
You can manage your preferences by choosing to enable or disable all or part of these cookies. However, disabling certain cookies could affect your browsing experience.
2. What is a cookie?
A cookie is a small text file stored on your device (computer, tablet, smartphone) when you visit a website. It allows the site to recognise your device on your future visits, to improve navigation and to offer you services tailored to your preferences.
3. Purposes of data collection
The data collected on the sites https://www.tmrsa.ch and https://www.tmr-voyage.ch is used to:
- Respond to contact requests and provide information about our services.
- Improve the user experience on the site.
- Analyse traffic and behaviours on the site via analytics cookies (e.g. Google Analytics).
4. Types of cookies used
We use different types of cookies on our site:
Strictly necessary cookies (WordPress)
These cookies are essential for the proper functioning of our site. Without these cookies, certain parts of the site could not function correctly.
Analytics cookies (Google Analytics, WooCommerce/Jetpack)
These cookies collect anonymous information about how visitors use our site. They allow us to understand the interactions with the most visited pages and to detect any errors, in order to improve the user experience.
Functional cookies (WordPress)
These cookies make it possible to optimise and personalise the features of the website. They remember your preferences, such as your username, your language or the region in which you are located, and thus offer you a smoother experience tailored to your specific needs.
Targeting and advertising cookies (Google Ads, Facebook Pixel)
These cookies collect information about your browsing habits in order to offer you more relevant advertising. They also make it possible to limit the number of times you see the same advertisement and to assess the effectiveness of advertising campaigns.
5. Managing and deleting cookies
You can at any time control, disable or delete cookies via your browser settings. Most browsers allow you to block the installation of cookies or to be warned before a cookie is stored. However, if you choose to block cookies, certain parts of our site may not function correctly or certain features will not be accessible.
Here are some links to manage cookie settings in the main browsers:
6. Third-party services and partners
We work with third-party partners who may also place cookies on your device for the purposes mentioned above, in particular to measure the audience of our site and to offer you content suited to your interests. The use of these technologies by these third parties is then subject to their own personal data processing conditions and is not covered by this policy.
- Google Analytics: This service helps us to analyse user behaviour on our site and to identify areas for improvement. To find out more about the use of cookies by Google Analytics, you can consult their privacy policy.
- Google Ads and advertising services: We also use online advertising services to display relevant ads based on your browsing history.
The information collected by these services is anonymised as far as possible. You can nevertheless object to the collection of data by these services by adjusting your cookie settings.
Depending on the browser used, disabling Google Analytics is also possible by installing an add-on (https://tools.google.com/dlpage/gaoptout?hl=fr) or by consulting these instructions (https://support.google.com/accounts/answer/61416?co=GENIE.Platform%3DDesktop&hl=fr). You also have the option of viewing the use of your personal data (https://policies.google.com/technologies/partner-sites?gl=fr) when using Google Analytics.
7. Consent to the use of cookies
By accessing our site, you acknowledge that you have read, understood and accepted that you are subject to all the conditions set out in this policy. You are informed by a banner that we use cookies and you are invited to accept or personalise your preferences. Your consent is valid for a period of 12 months, at the end of which we will ask you again to confirm your choices.
You can change your cookie preferences at any time via our Cookie Management Centre.
8. Amendment of the cookie policy
We reserve the right to amend this cookie policy at any time. We will seek to draw your attention to any significant changes. The changes will take effect immediately after their publication on our site, so we recommend that you consult this page regularly to be informed of any update.
9. Contact
If you have any questions concerning this cookie policy, you can contact us at the following address:
Transports Martigny et Régions SA
Avenue de la Gare 66, 1920 Martigny
Email: info@tmrsa.ch
Telephone: +41 (0)27 721 68 40